iotec’s proprietary product suite solves the toughest of digital marketing challenges; from direct response to in-app targeting and high impact brand and video solutions.
Everyday we create value for our clients in three ways:
Drive innovative audience targeting, efficient media buying, and actionable insights.
iotec is a full omni-channel solution.
Every penny is traced back to your true return on investment.
iotec’s efficient performance solution uses sophisticated machine learning strategies to identify new audiences and customers.
Our machine learning technology uses real-time data to understand consumers changing needs and intentions.
Reach new audiences with safe and scalable inventory, everywhere.
We work to a dynamic CPM model and provide visibility on every element of the transaction.
Pixels on your website feed the machine learning strategies to inform the customer journey.
The platform quickly and precisely models the behaviours and influences of people showing consideration for your brand.
Fuelled by the actions of your customers the machine learning goes on to discover new audiences and customers.
Advertiser data is ingested into iotec’s platform. This ensures only new prospective customers are reached.
Attributed iotec app installs fuel the machine learning to efficiently drive your performance campaigns.
Every new app install continues to inform and refine iotec’s machine learning strategies in real-time.
iotec drive engagement by leveraging the accuracy of high-quality audience data, enhanced with the efficiency and scale of machine learning to optimise placement and context across any channel or device.
iotec optimises engagement through high quality segmentation data and advanced machine learning.
Machine learning extends your audience reach outside your core demographic, meaning more bang for your buck.
Applying brand safety controls including pre-filtering, dynamic blacklist and the IAS Firewall.
iotec can engage with an audience segment using video ads or other creative.
Over and above this, we can apply sophisticated machine learning to optimise the environment in which an ad is served, ensuring the highest level of engagement.
Additionally we can increase reach by applying our machine learning to extend your segment, finding more engaged consumers.