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Overview

iotec’s proprietary product suite solves the toughest of digital marketing challenges; from direct response to in-app targeting and high impact brand and video solutions.

Everyday we create value for our clients in three ways:

  1. Leverage true machine learning

    Drive innovative audience targeting, efficient media buying, and actionable insights.

  2. Present on the platforms that count with formats that matter

    iotec is a full omni-channel solution.

  3. Provide transparent and open transactions

    Every penny is traced back to your true return on investment.

Orbs OrbsMobile

iotec for Direct Response

iotec Discovery is our efficient performance solution that uses sophisticated machine learning strategies to identify new audiences and customers on browser and in-app at scale.

The benefits

  1. Efficient discovery

    Our machine learning technology uses real-time data to understand consumers’ changing needs and intentions.

  2. Increased scale

    Reach new audiences with safe and scalable inventory, everywhere.

  3. Transparent buying

    We work to a dynamic CPM model and provide visibility on every element of the transaction.

The discovery journey for Browser

PixelBlue

Pixels on your website feed the machine learning strategies to inform the customer journey.

CogBlue

The platform quickly and precisely models the behaviours and influences of people showing consideration for your brand.

PeopleBlue

Fuelled by the actions of your customers, the machine learning goes on to discover new audiences and customers.

The discovery journey for App

Data

Advertiser data is ingested into iotec’s platform. This ensures only new prospective customers are reached.

CogBlue

Attributed iotec app installs fuel the machine learning to efficiently drive your performance campaigns.

PeopleBlue

Every new app install continues to inform and refine iotec’s machine learning strategies in real-time.

iotec for Brand

iotec Aura drives engagement by leveraging the accuracy of high-quality audience data, enhanced with the efficiency and scale of machine learning to optimise placement and context across any channel or device.

The benefits

  1. Increased engagement

    iotec optimises engagement through high quality segmentation data and advanced machine learning.

  2. Greater reach for less

    Machine learning extends your reach amongst engaged consumers efficiently.

  3. Highest level of brand protection

    The brand safety controls include branded pre-filtering, ads.txt filter and a dynamic blacklist.

The discovery journey for Brand

PixelGreen

iotec can engage with an audience segment using video ads or other creative.

CogGreen

We apply sophisticated machine learning to optimise for the highest levels of engagements within your target audience.

PeopleGreen

We can also increase reach by applying our machine learning to extend your target audience, finding new pockets of engagement.

Check out the results we've achieved for our clients
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