Advertising used to be about roughly matching a brand’s audience with a relevant category but this assumptive targeting has obscured media buying. Rather than purely identifying audiences based on profile alone, intent marketing identifies and targets signals of intent.
When it comes to finding new audiences intent marketing is three times more accurate than demographic targeting.Network Research
Intent marketing pin-points what it is you really want or need at any given moment. It considers your audience, how they behave and what is influencing them at a particular moment in time.
Intent marketing turns the traditional model of audience segmentation on its head. Instead of iterating down to who you think your core audience is, it opens itself up to everyone who is showing signs that they’re interested in your product or service. If you rely solely on audience data to reach your customer you may risk missing great swathes of potential customers.
Intent Marketing is not a new concept in itself but the advent of our proprietary technology and its machine learning capabilities means that we are able to identify intent in ways never done before and at unprecedented scale.
70% of potential mobile shoppers could be missed if brands fail to identify intention.Millward Brown
Our Intent Marketing Platform will quickly and precisely model the behaviours and influences of individuals showing consideration for your brand.
Utilising sophisticated machine learning, our proprietary platform is able to understand the signals of intent specific to each individual, and predict how that intent is influenced. Instead of iterating down to who you think your audience is, we open up to everyone showing signs that they are interested in your product or service.