Our Story

At iotec we believe that powerful machine learning and data science make digital marketing more effective for brands and marketers. This is the reality we have been creating since 2013 with our passionate team of scientists, developers and media professionals.

Founded in Plymouth, UK, a team of data scientists from the Met Office came together and began to harness pioneering machine learning technology for something other than weather forecasts. Together they designed and built our proprietary technology from the bottom up with transparency, efficacy and security at its core.

Today, we have offices in London and Berlin with further expansion planned across Europe, North America and Asia. Our diverse team continues to grow, attracting thought-leaders and industry veterans who are passionate about shaping a new wave of truly transparent digital advertising – the next generation of ethical adtech.

Our Philosophy

Our way of working and media platform is 100% transparent.

When working with us you have a view into cost, margins and media placement. This gives you better campaign performance, more impressions, clicks and conversions from your digital marketing budget.

We can do this because we marry programmatic with sophisticated machine learning to ensure we deliver not only the best performance for our customers, but also provide full transparency, through clear, actionable insights, media costs and margins.

Our Values


Our aim is to help you solve your marketing challenges so we will have a two way conversation with you.

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We believe in full transparency across pricing, ad placement, data usage and campaign optimisation.

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Our award winning technology and team are committed to providing outstanding results and best in class service.

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