Ben is responsible for iotec’s future facing strategy and planning, commercial innovation and direction.
With over 20 years of industry experience, he brings a mix of commercial and technical expertise and knowledge, , having held leadership roles at nugg.ad, Hi-media and Microsoft.
Ben regularly provides valuable insights on topics such as assumption based marketing, performance advertising, programmatic, monetisation, business management models through to understanding complex organisational and workflow implementations, how to deal with change management and implementing high impact business transformation.
Ben was also Board Director of IAB Europe, the voice of digital business for Europe’s online advertising industry alongside directors from Microsoft, Orange, BBC, GroupM and others.
For press enquiries or interviews and comments from iotec spokespeople, please contact: Callum McCaig, Clarity PR for iotec at firstname.lastname@example.org