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Understanding Intent: The Next Wave of Marketing
Mar 17
Plymouth Science Park Welcomes iotec into their New Multi-Million Pound Development
Mar 17
iotec Further Strengthens its Leadership Team with Two New Hires
Jan 17
Would Isambard Kingdom Brunel Have Built Programmatic Pipes This Way?
Dec 16
How The ‘Headset Wars’ Will Make Their Impact on Advertising
Dec 16
5 Key Takeaways from ACI’s Real-Time Advertising Summit 2015
Nov 16
5 More Tips for Making Ads More Beautiful – The Tech Edition
Nov 16
iotec Continues its Top Management Hires with Former Head of Client Services from Apple iAd
Nov 16
Programmatic Advertising: Top 3 Trends of 2015
Oct 16
iotec Shortlisted for Best Programmatic Advertising Platform at the 2016 Digiday Awards
Oct 16
City AM: City Moves – Paul Wright Joins iotec as CEO
Oct 16
M&M Global: Former Apple Executive Paul Wright Joins iotec as CEO
Oct 16
Press Release: Former Apple Executive Paul Wright Joins iotec as CEO
Oct 16
Data Enrichment: The Alchemy of Data Transformation?
Oct 16
Has Technology Killed Storytelling in Advertising?
Oct 16
How Marketers can Benefit from Intent Marketing: The Drum and iotec Launch Report to Find Out
Sep 16
Intelligent Optimisations (IO) Relaunches as iotec with New Identity and Leadership Team
Sep 16
Algorithms Are Smarter than People When Catering to Customer Intent
Aug 16
Why Your Brand Should Hire a Chief Science Officer
Jul 16
Let Machines Do What They Excel at: Q&A with Peter Silverwood, Chief Scientific Officer, IO
Jun 16
How Tech Can Help You Target the Right Customer
Jun 16
Why the Ad Industry Will Always Need Planners?
May 16
How IO Increased InterContinental Hotels Group’s Park, Stay & Go Year-On-Year Sales by 6% Using a Programmatic Media Campaign
May 16
You Have the Right Person and the Right Message, but Are You Considering the Right Context for Advertising Your Brand?
May 16
Have You Optimised Your Retargeting?
May 16
What Key Factor is Hindering Programmatic Adoption?
May 16
Data-fuelled Creativity: Will Programmatic Become More Art Than Science?
May 16
IO Receives a High Commendation in the ‘Best Use of Performance’ Category at The Drum’s Digital Trading Awards
May 16
Getting Personal, From Simple Segmentation to Customer Intent Analysis
Apr 16
IO Promotes Peter Silverwood to Newly Created Role of Chief Scientific Officer to Head Performance and Machine Learning Department
Apr 16
The Future of Programmatic: From Simple Automation to Consumer Intentions
Mar 16
Deliver the Promise of Programmatic: Q&A with Tom Bowman, CEO, Intelligent Optimisations
Mar 16
Baby shoes, safety catches and the importance of timing in programmatic
Jan 16
Google Customer Match: disrupting programmatic?
Jan 16
IO’s Programmatic Predictions for 2016
Dec 15
10 Tips to Help You Achieve Creative Stand-Out in Online Advertising
Nov 15
It’s Not What You Know; It’s Who You Don’t Know
Nov 15
Is Terence Kawaja Right, is Online Media Too Fragmented?
Oct 15
IAB Engage 2015: Strong Moral Undertones from our Industry Guardians
Oct 15
Silobusters – How To Attack Siloed Data Head On
Oct 15
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