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Programmatic spend audits (transparency, ad fraud)

Outline

If you are going to invest money in advertising then a key part to measuring the success of that investment is understanding how and where your media budget is being spent.

iotec have a thorough understanding of how the programmatic landscape works but we also understand that there are brand safety risks associated with fraudulent inventory and ads not even being seen by humans. We can provide a comprehensive review of your programmatic spending ensuring you have complete clarity over your media investment.

Objectives

  1. Understand how your media budget is being spent - breaking out what is being lost to ad fraud, hidden costs and rebates
  2. Determine how transparent your vendors are in terms of margins, ad placement, data usage

Process

  1. Perform test media spends
  2. Employ third party verification systems

Outcomes

  1. Complete clarity of your programmatic spend margins, placements and data usage and costs

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