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Defining KPIs, measurement and attribution models

Outline

To ensure you are getting best value from your digital media investment, the measurement of success is critical.

iotec can assist in ensuring the KPIs, measurement and attribution models you employ provide a clear indication of the value you are generating and to encourage best behaviours amongst your suppliers.

Objectives

  1. Ensure you are getting best value from your digital media investment

Process

  1. Review existing measurements and targets
  2. Understand business drivers and define measures of success
  3. Provide education and best practice guidance

Outcomes

  1. Clearly defined KPIs
  2. Recommendations for measurement and attribution

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