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How machine learning drove a 21% decrease in cost per lead for Regent Seven Seas Cruises

Objective

Retain and grow – be the brand of choice for luxury cruising in the UK.

Challenge

The luxury cruise line market is a highly competitive space with many cruise lines competing for the same small, affluent market. Regent Seven Seas Cruises (RSSC) traditionally targeted wealthy empty nesters, however, they were looking for a clever way to top the competition and increase market share.

Through real-time machine learning iotec’s media buying platform specialises in identifying unique signals of intent. In doing so iotec can reach high quality, new audiences who have never engaged with RSSC’s brand before.

Through the power of machine learning RSSC set out to reach unknown travellers without the limitation of demographic or age targeting .

Solution

iotec identified strategies that would expand RSSC’s customer database while maintaining brand loyalty with their existing cruisers:

Results

Programmatic was new to us so it was the reassurance and support we got from the team that led to us working with them. iotec are diligent, everything is always followed up on and the reporting is aligned to our needs. We are very happy with the support we get from iotec and would recommend other brands using them for their programmatic marketing.”
Nicolas Gregori, Marketing Manager, Regent Seven Seas Cruises

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