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iotec decreased CPA by 40% for a multinational software company

Objective

A software company partnered with iotec to help efficiently drive conversions and further drive an efficient CPA across three separate conversion events from their Accounting and Payroll portfolio, aimed at small businesses.

Strategy

Using iotec Discovery for the 10 week campaign, iotec applied algorithms & strategies to build intent models geared towards three conversion events in real time. iotec weighted the quality of the audience by the strength of their intent to convert, and boost bids for the highest quality audiences.

iotec Discovery leverages the power of iotec Orb to examine online environments, behaviours and profiles, ensuring we always bid on the most suitable users.

 

Results

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