The objective was to drive awareness of their newly established sports gear among 25-50 year olds in Germany as cost efficiently as possible. iotec partnered with this luxury sportswear brand to combine their 3rd party data with machine learning.
By combining the power of iotec Orb with 3rd party data, we were able to drive video views amongst the clients target audience. iotec Aura was able to identify the behavioural patterns that distinguished those users who watched the entire 30 second video pre-roll from those who didn’t.
Compared to audience targeting alone, iotec Aura achieved: