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Retail

iotec reduced CPA for a high street retailer by 85% in 5 weeks

Objective

Grow the customer database to increase e-commerce sales.

Challenge

A popular high street retailer sought a cost-effective way to acquire new online customers. They chose to partner with iotec to leverage the company’s powerful machine learning technology, their fixed and transparent margin and dynamic CPMs. This meant the retailer could run a cost effective media buy, deliver more impressions, clicks and conversions from their budget.

 

Solution

iotec Prospecting

iotec does not rely on look-a-like modelling so their proprietary Intent Marketing Platform can achieve great scale through prospecting. The unique prospecting focuses entirely on new customers and excludes all existing website visitors. This meant there was no audience duplication and every new conversion was a brand new customer. This in turn increased the retailer’s ROI by 299%

Results

 

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