Advertising Specs

Creative Specifications and Guidelines

Everything you need to know about the specs, sizes and standards to get your adverts up and running with iotec.

iotec’s Supported Ad Sizes

iotec recommend the below ad sizes for running your programmatic activity. The ad sizes below will give you access to the greatest reach of inventory. Ad size availability may differ between exchange and market, and therefore may be limited in some instances. Please contact your consultant for further queries.

This document covers standard ad formats. Please enquire with your account manager for detail relating to formats that are not listed.

Display Specifications


IAB Recommendation Name Dimensions Format Notes Max Initial Load Size Animation Length
Universal Ad Package Medium Rectangle 300 x 250 .jpg, .gif, .png, HTML5, .js HTML5 – Flash content and Flash fallbacks (SWF and FLVs) are not allowed within an HTML5 ad. 200k 15 seconds
Leaderboard 728 x 90
Wide Skyscraper 160 x 600
Rectangle 180 x 150

Rich Media Ad Guidelines (In-Banner Video)

Name Dimensions Max Initial Load Size Host-initiated Animation/Video Guidelines
Medium Rectangle 300 x 250 200 KB 100KB Minimum 24 fps for video. 15 seconds maximum length (unlimited user-initiated). 1.1 MB additional file size. Allowed for host-initiated video
Leaderboard 728 x 90
Wide Skyscraper 160 x 600
Half Page Ad 300 x 600
Rectangle 180 x 150


Mobile Specifications

Mobile: Smartphone (Image Ads)

Name Dimensions Format Max Load Size Animation Length
Static Banner 300 x 50 .jpg, .gif, .png, .js (Third Party Hosted) 50KB 15 seconds
Interstitial 300 x 250 150KB

Smartphone (Rich Media Ads)

Name Dimensions Max Load Size Host-initiated Animation Length
Rich Insterstitial 300 x 250 200KB 300KB 15 > 30 seconds
Rich Wide Banner Expandable 320 x 50 100KB 300KB

Tablet (Image Ads)

Name Dimensions Format Max Load Size Animation Length
Interstitial 300 x 250 .jpg, .gif, .png, .js (Third Party Hosted) 150KB 15 seconds
Leaderboards 728 x 90
Portrait 768 x 1024
Landscape 1024 x 728




Advertising Privacy Icon
Dimensions Design Placement Application
Ad Marker Container 77 x 15 Rounded lower left corner radius: 8px Top right corner of creative
Ad Guidelines

iotec has the right to remove any ad that it deems to be inappropriate or contravenes policies outlined by its supply partners.

All ads should adhere to the policies as set out by the IAB and iotec’s supply partners of which can be found below;

Third Party Ad Server Support

iotec supports most third-party ad servers and accepts JavaScript tags. Please contact your account manager for a list of approved vendors.

Restrictions and Advertising Etiquette

Creatives must not promote, insinuate, include or undertake any action of the outlined below;

SSL Compliance
Fourth Party Calls
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