Everything you need to know about the specs, sizes and standards to get your adverts up and running with iotec. This document covers standard ad formats. Please enquire with your account manager for details relating to formats that are not listed.
Please note – it can take up to 48 hours for your creatives to be approved for use by publishers and ad exchanges.
iotec adhere to the Better Ads Standards guidelines. Our commitment to Better Ad Standards means that we will continually take proactive steps to ensure that our publisher and exchange partners supply ad formats that provide the best possible experience for online consumers in accordance with the guidelines. Should any of our ad inventory supply fall short of the standard then immediate action will be taken by iotec to prevent any breach of the standard.
The following ad sizes represent the vast majority of programmatic media inventory available. We recommend you supply a minimum of six ad sizes. If you would like to use any ad sizes that are not displayed here, please enquire with your account manager.
|Desktop||Mobile Web||In-App (iOS and Android)|
|Mandatory||Leaderboard: 728 × 90
Inline rectangle: 300 × 250
Wide skyscraper: 160 × 600
Mobile leaderboard: 320 × 50
Mobile banner: 300 × 50
|Mobile leaderboard: 320 × 50
Mobile banner: 300 × 50
|Recommended||Square: 250 × 250
Banner: 468 × 60
Large rectangle: 336 × 280
Skyscraper: 120 × 600
Half-page: 300 × 600
Small square: 200 × 200
Mobile: 360 × 50
|320 × 50
728 × 90
768 × 1024 / 1024 × 768
300 × 250
320 × 480
480 × 320 (video capabilities)
|Other Available Sizes||Large leaderboard: 970 x 90
Large mobile banner: 320 x 100
Billboard: 970 x 250
|Mobile Web||Mobile In-App||Desktop Web|
|Supported ad tags||
|Supported formats||In-stream (user initiated/sound on)||Interstitial (user initiated
|In-stream (user initiated/sound on)|
|Video Aspect Ratio 16:9||
|Audio||AAC-LC Up to 48khz|
|Bit rate||500 – 700 kbps||500 – 700 kbps||700 – 1500 kbps|
|File size||N/A||Max file size (iOS & Android):
Up to 30 seconds.
For MPX performance, best practice is videos up to 15 seconds. Over 15 seconds, the video becomes skippable
|Required to be SSL in response||
|Not required to be SSL in response||
|Creative submission||Please send all assets to your iotec account manager.
Your creative will be submitted to our ad review team for technical and policy validation.
Failure to supply assets that meet the above specifications on time will potentially delay go live date.
Assets must be received (and comply with above specification) at least 2 business days before campaign start date.
|Images: GIF, JPG/JPEG, PNG||Required||150KB initial load||Permitted||30s max|
|HTML5 Image Type: GIF, JPG/JPEG, SVG, PNG
Other file types: CSS, JS
|Ad Marker Container||77 x 15||Rounded lower left corner radius: 8px||Top right corner of creative|
iotec will not accept ads for the following products or categories:
These guidelines may change and further discretionary restrictions may apply. iotec is subject to the guidelines of the inventory suppliers – Exchanges and Supply Side Platforms (SSPs) – with whom we work, and cannot be held responsible for changes in the guidelines of these parties which may impact the eligibility of an advertiser’s creatives.
Download a pdf. of our ad specifications guide.