Advertising Specifications

Everything you need to know about the specs, sizes and standards to get your adverts up and running with iotec. This document covers standard ad formats. Please enquire with your account manager for details relating to formats that are not listed.

Please note – it can take up to 48 hours for your creatives to be approved for use by publishers and ad exchanges.

Mandatory and Recommended Ad Creative Sizes

The following ad sizes represent the vast majority of programmatic media inventory available. We recommend you supply a minimum of six ad sizes. If you would like to use any ad sizes that are not displayed here, please enquire with your account manager.

Desktop and Mobile Web
Mandatory Sizes
Recommended Sizes
Other Available Sizes on Desktop
InApp (iOS and Android)
Recommended Sizes
General Technical Requirements
Format Use File Size Looping Animation
Images: GIF, JPG/JPEG, PNG Required 150KB initial load Permitted 30s max
Other file types: CSS, JS


Ad Requirements
SSL Compliance

Advertising Privacy Icon

Dimensions Design Placement Application
Ad Marker Container 77 x 15 Rounded lower left corner radius: 8px Top right corner of creative
Third Party Ad Servers

iotec supports most third-party ad servers and accepts JavaScript tags. Please contact your account manager for a list of approved vendors.

Advertising Content Guidelines
Unacceptable Advertising

iotec will not accept ads for the following products or categories:

These guidelines may change and further discretionary restrictions may apply. iotec is subject to the guidelines of the inventory suppliers – Exchanges and Supply Side Platforms (SSPs) – with whom we work, and cannot be held responsible for changes in the guidelines of these parties which may impact the eligibility of an advertiser’s creatives.

Download a pdf. of our ad specifications guide.

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