The Transparent Media Buying Platform

We will always provide full transparency of media costs and margins with actionable insights to give marketers true value on their media investment, at all stages of the customer journey.

It’s time for a new era of ethical adtech. We are building the world’s most trusted digital media buying platform of choice.

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How iotec will help your business


We are transparent in the use of data, cost, placement and optimisation.


We take out assumption with the rigour of machine learning.


We apply the highest level of fraud protection and brand safety to every campaign.

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As an industry we are at a key moment of our market's development. Digital advertising needs to focus on concerns about its efficacy so we have built a data driven, transparent and convergent business that excels in identifying and understanding customer intent. We use sophisticated machine intelligence to provide transparent and tangible value to clients, their agencies and media platforms
Paul Wright - CEO, iotec
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Our way of working is 100% transparent

Fixed Margins

Our margins are fixed and we tell you what they are, upfront.

Dynamic CPMs

Our CPMs aren't concealed, blended or fixed.

Accessible Insights

We show you where your ad actually appeared.

Our Platform

Our clients

Our product was dropping year-on-year in revenue. Not only did we manage to buck that trend, we have actually managed to see a year on year uplift of 6% – more than we thought we would be able to do for this product in such a short amount of time. What’s more, with iotec we were able to reach brand new, incremental customers.
Lorraine Ruston, UK and Ireland Marketing Manager Intercontinental Hotel Group
Our clients and case studies
We are iotec, the transparent media buying platform
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