In this piece from the BBC, Jane Wakefield, technology report, BBC writes that what began with a look at the misuse of data during the Facebook/Cambridge Analytica scandal has now opened a window on the complex ecosystem of online advertising and thrown light onto the opaque world of data brokerage.
When asked what’s next for the digital advertising industry, Paul Wright, CEO at iotec commented:
“The whole industry is now feeling decidedly nervous. I think it was fair to say that the digital marketing industry got a wake-up call with the introduction of GDPR, and this ICO inquiry will remind people that we have a regulator that has teeth, which will worry some of the bad players in the industry.”
Read the full article at bbc.co.uk