We are a third-generation automated media buying platform who marry the efficiencies of sophisticated machine learning with ethical business practices to address some of the biggest challenges for today’s marketer: transparency, efficiency and security.
Discover why transparency is at the heart of our business and how it will benefit you.
41% of UK marketers intimidated by mobile programmatic. iotec reveals what factors are influencing marketers’ confidence & decision making. Download the report.
iotec is an independent media buying platform who combine the use of advanced machine learning with ethical business practices. We will always provide full transparency of media costs and margins with actionable insights to give you true value on your media investment.
We are transparent in the use of data, cost, placement and optimisation.
We take out assumption with the rigour of machine learning.
We apply the highest level of fraud protection and brand safety to every campaign.
As an industry we are at a key moment of our market's development. Digital advertising needs to focus on concerns about its efficacy so we have built a data driven, transparent and convergent business that excels in identifying and understanding customer intent. We use sophisticated machine intelligence to provide transparent and tangible value to clients, their agencies and media platformsPaul Wright - CEO, iotec
Our margins are fixed and we tell you what they are, upfront.
Our CPMs aren't concealed, blended or fixed.
We show you where your ad actually appeared.
Our product was dropping year-on-year in revenue. Not only did we manage to buck that trend, we have actually managed to see a year on year uplift of 6% – more than we thought we would be able to do for this product in such a short amount of time. What’s more, with iotec we were able to reach brand new, incremental customers.Lorraine Ruston, UK and Ireland Marketing Manager Intercontinental Hotel Group