We are intent marketing specialists, applying machine learning to identify consumer intent without assumptions. We provide transparent media buying, smart insights and expertise to enable brands to understand and intelligently act in real context and in real time.
Discover why transparency is at the heart of our business and how it will benefit you.
Would you like to know how an intent marketing strategy can help your business? The Drum partnered with us to explore the growth of intent marketing and the efficiencies it offers marketers.
Intent marketing determines what it is you really want or need at any given moment. At iotec we can identify a user’s signals of intent to adopt, purchase or consume a particular product or service. Intent considers not only who your audience is, but how they behave and what is influencing them at a particular moment in time.
We don’t make assumptions about gender, age or any other demographics used in traditional marketing.
Our platform looks at previously consumed content, the time of day, device and a whole host of other data points.
Making a decision based on a users past behaviours in real-time and then serving a relevant message, in a relevant environment.
As an industry we are at a key moment of our markets development. Digital advertising needs to focus on concerns about its efficacy so we have built a data driven, transparent and convergent business that excels in identifying and understanding customer intent. We use sophisticated machine intelligence to provide transparent and tangible value to clients, their agencies and media platformsPaul Wright - CEO, iotec
Our margins are fixed and we tell you what they are, upfront.
Our CPM's aren't concealed, blended or fixed.
We show you where your campaign actually appeared.
Our product was dropping year-on-year in revenue. Not only did we manage to buck that trend, we have actually managed to see a year on year uplift of 6% – more than we thought we would be able to do for this product in such a short amount of time. What’s more, with iotec we were able to reach brand new, incremental customers.Lorraine Ruston, UK and Ireland Marketing Manager Intercontinental Hotel Group