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Meet iotec

Our proprietary technology marries automated media buying with sophisticated machine learning to address some of the biggest frustrations for today's marketer; transparency, efficiency, effect and scale.

Transparency

Discover why transparency is at the heart of our business and how it will benefit you.

Download our guide to machine learning

Would you like to know how machine learning can help your business? The Drum partnered with us to explore the growth of machine learning and the efficiencies it offers marketers.

iotec efficiently engages your next customer

iotec is an independent media buying platform who combine the use of advanced machine learning with ethical business practices. We will always provide full transparency of media costs and margins with actionable insights to give you true value on your media investment.

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How iotec will help your business

True machine learning

Drive innovative audience discovery and efficient media buying with smart, actionable insights.

Omni-channel solutions

Be present on the platforms that count with the formats that matter including in-app and video.

Transparent business

Every penny spent with iotec is traceable back to your true return on investment.

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As an industry we are at a key moment of our market's development. Digital advertising needs to focus on concerns about its efficacy so we have built a data driven, transparent and convergent business that excels in identifying and understanding customer intent. We use sophisticated machine intelligence to provide transparent and tangible value to clients, their agencies and media platforms
Paul Wright - CEO, iotec
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Our way of working is 100% transparent

Fixed Margins

Our margins are fixed and we tell you what they are, upfront.

Dynamic CPMs

Our CPMs aren't concealed, blended or fixed.

Accessible Insights

We show you where your ad actually appeared.

Our Platform

Our clients

Our product was dropping year-on-year in revenue. Not only did we manage to buck that trend, we have actually managed to see a year on year uplift of 6% – more than we thought we would be able to do for this product in such a short amount of time. What’s more, with iotec we were able to reach brand new, incremental customers.
Lorraine Ruston, UK and Ireland Marketing Manager Intercontinental Hotel Group
Our clients and case studies
We are iotec, the transparent media buying platform
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